.Column Sights: 15.Ever before wondered how an electric engineer winds up running an influencer advertising system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Series.Secret takeaways:.Why exchanging formulas caused solitude (and also a job pivot).The magic formula: legitimacy + congruity = influencer success.B2B influencer advertising in Asia: It is actually coming, yet slowly.AI influencers: Cool, however perhaps won't replace your BFF's Instagram.The repayment issue plaguing influencer marketing (and exactly how Partipost is addressing it).Exciting truth: Jonathan's father eagerly anticipates Mondays. Yes, you read through that right.Bottom line: The influencer marketing landscape is evolving quicker than you can state "swipe up." From micro-influencers to artificial intelligence characters, the video game is actually transforming-- however legitimacy still preponderates.Therefore, prior to you cross out that good friend with 200 followers as "certainly not influential," bear in mind: around the world of nano-influencers, your bestie could merely be the next large factor.Tune in for more influencer understandings and also maybe pick up a recommendation or more for your very own Instagram video game!